Web vs Mobile Apps vs TV Consumption


Your customers are all moving to mobile. It's time to learn about Mobile App Marketing, App Retention, and Building Real

Discover Twitter Analytics - Finally


Twitter has finally and secretly opened their analytic tools to tweeters everywhere! Yes you heard right, you can now see the

Smartphone Early Adopters Handset Market Share 2011 to 2012 South Africa


Smartphone Early Adopters Handset Market Share 2011 to 2012 South Africa

Blackberry vs Android vs iOS(Apple) Mobile OS Usage Stats Vodacom South Africa


Stats from Vodacom network showing a comparison between top mobile Operating systems for smart phones(Blackberry, Android,

Support Movember like Mandela and the New Notes


The most accurate way to detect prostate cancer is with a simple blood test (PSA) and digital rectal examination. Its painless

Mobile Marketing


This video presents key findings from "The Mobile Movement: Understanding Smartphone

Latest Mobile Marketing News


The size of the Mobile market Image by Esteban Trigos Posted via email from Dando vueltas a lo de siempre INTERNETQ

New 59 Point Mobile Marketing Health-Check From MilagroMobileMarketing.com to ...


New 59 Point Mobile Marketing Health-Check From MilagroMobileMarketing.com to ... Mobile Marketing Company

Free Report on The Effect of Mobile Vouchers on Mobile Marketing


With a the growing awareness that mobile has, retailers are starting to adopt mobile marketing more rapidly. From Ads to

How Big Is the Mobile Market?


How big is the Mobile Market, and where will it be in three to five years from now. Here is a bunch of research from various

Web vs Mobile Apps vs TV Consumption

Posted on by gregory Posted in Mobile Marketing | Leave a comment

Your customers are all moving to mobile. It’s time to learn about Mobile App Marketing, App Retention, and Building Real Customer Relationships!

Mobile App Growth, TV and WEB

Discover Twitter Analytics – Finally

Posted on by gregory Posted in Social Media | Leave a comment

Twitter has finally and secretly opened their analytic tools to tweeters everywhere!
Yes you heard right, you can now see the performance of your tweets.

Twitter analytics will give insight into the people and businesses/brands that follow you.

I stumbled on this via the twitter ads dashboard, theres a tab there called ‘Analytics’

The real value is one of the stats that gives you the amount of clicks certain tweets have had.

Other Features include:

  • Tweet Clicks

  • Account Ad Promotion Stats

  • Tweet Favorites(Faves)

  • Retweets

  • Replies

  • CSV DOWNLOAD

twitter analytics dashboard

Analytics is obviously a great addition to enable effective advertising which can be seen below.

twitter ads signup

Goodluck tweeting and share this with any tweeters you think might benefit from it.

Smartphone Early Adopters Handset Market Share 2011 to 2012 South Africa

Posted on by gregory Posted in Mobile Marketing | 1 Comment

Smartphone Early adopters handset market share change from 2011 to 2012 South Africa

Smartphone Early adopters handset market share 2012 South Africa

Smartphone Early adopters handset market share 2011 South Africa

Smartphone Early Adopters Handset Market Share 2011 to 2012 South Africa

Blackberry vs Android vs iOS(Apple) Mobile OS Usage Stats Vodacom South Africa

Posted on by gregory Posted in Mobile Marketing | 1 Comment

Stats from Vodacom network showing a comparison between top mobile Operating systems for smart phones(Blackberry, Android, iOS)

Mobile OS Usage Stats South Africa

Support Movember like Mandela and the New Notes

Posted on by gregory Posted in Uncategorized | Leave a comment

The most accurate way to detect prostate cancer is with a simple blood test (PSA) and digital rectal examination. Its painless and takes just 5 minutes

Whilst looking at the new R50 Note I saw that we have a secret Movember supporter!

Prostate Cancer ( New R50 Note )

The most accurate way to detect prostate cancer is with a simple blood test (PSA) and digital rectal examination. Its painless and takes just 5 minutes

If you cannot grow a Mustash,
Share this with whomever you can!

Mobile Marketing

Posted on by gregory Posted in Mobile Marketing | 29 Comments

This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.
Video Rating: 4 / 5

Latest Mobile Marketing News

Posted on by gregory Posted in Mobile Marketing | Leave a comment

The size of the Mobile market
mobile marketing

Image by Esteban Trigos
Posted via email from Dando vueltas a lo de siempre

INTERNETQ PLC : Google VP named to Mobile Marketing Association's board of
Google's vice president of display advertising, Neal Mohan, was recently named to the Mobile Marketing Association's Global Board of Directors, given his vast knowledge of the field. Google's vice president of display advertising, Neal Mohan,
Read more on 4-traders

Eco friendly SMS for mobile marketers
They have spotted a specific mobile marketing and advertising trend that shows that the majority of the world both owns a mobile phone and can receive the advertising that marketers are desperate to distribute. Research has indicated that marketing
Read more on QR Code Press

Clickatell Launches Mobile Marketing Platform for SMBs
The CMCM is a comprehensive solution delivering mobile services that unites customer communication, community creation and customer analytics. The CMCM platform is ideal for regional businesses and is scalable to be effective for marketing programs
Read more on MarketWatch (press release)

Partners Expand AdHub For Mobile Marketing
The new exchange – dubbed the “Samsung AdHub Market, Powered by OpenX” – will be available to advertisers that want to advertise on mobile-specific inventory. The program should launch sometime during the second half of the year.
Read more on Communications Technology

New 59 Point Mobile Marketing Health-Check From MilagroMobileMarketing.com to

Posted on by gregory Posted in Mobile Marketing | Leave a comment

New 59 Point Mobile Marketing Health-Check From MilagroMobileMarketing.com to
Mobile Marketing Company MilagroMobileMarketing.com Launches its new Mobile Marketing Health-Check to help Local Business in Baltimore make the most from the increase in Mobile phone usage and improve the ROI of thier Digital and Mobile Marketing
Read more on Albany Times Union

CallFire Release GOTV SMS Text Messaging, Mobile Marketing, Call Center and
Call analytics enable our 50000 users to reach customers more often using text marketing, virtual numbers, autodialers and mobile messaging. To learn more about how to Grow your Business, visit www.CallFire.com. For the original version on PRWeb visit:
Read more on San Francisco Chronicle (press release)

Free Report on The Effect of Mobile Vouchers on Mobile Marketing

Posted on by Gregory Posted in Mobile Marketing | Leave a comment

Mobile vouchers used in RetailWith a the growing awareness that mobile has, retailers are starting to adopt mobile marketing more rapidly.

From Ads to promotions, mobile marketing via vouchers is one of the most targetted methods. With rich consumer information, you can personalise and create further relevancy, which in effect will allow you to influence their purchasing choices.

Here is a white paper from First Data showing how the tracking of mobile vouchers displays their true value.


Click Here to Download your Free Mobile Vouchers Free Report.

How Big Is the Mobile Market?

Posted on by Gregory Posted in Mobile Marketing | Leave a comment

how big is the mobile marketHow big is the Mobile Market, and where will it be in three to five years from now.

Here is a bunch of research from various sources for year end 2011 giving a good indication for how big the market will be in 2012.
Note: I converted to Rands from Dollars at R8.4:$1.

  1. Mobile advertising in Europe:R2.2 billion

  2. Mobile app advertising:R8.4 billion

  3. Mobile ad revenue. eMarketers “R10.3 billion”, mobileSquared “R11.92 billion”,Gartner “R27.7 billion”

  4. iOS and Android game revenue: R15.96 billion

  5. Ringtones and ringbacks:R18.48 billion

  6. Mobile revenue to Google:R21 billion

  7. Premium mobile app downloads:R31 billion

  8. Mobile coupons:R45.36 billion

  9. Mobile commerce:R50.4 billion

  10. Mobile retail campaigns:R84 billion

  11. Total global mobile payments:R2 trillion

R2.2 trillion in mobile advertising in Europe. This is being led by the UK, Spain, Italy, Germany and France, according to UK-based research firm mobileSquared, and ahead of earlier projections due to increasing smartphone adoption.

R8.4 billion in mobile app advertising. With worldwide mobile app downloads soaring, in-app advertising revenue will reach R8.4 billion, says Berg Insight. (App Store revenue last year was almost R16.8 billion.)

R10 billion mobile ad revenue. For the U.S., eMarketers pegs the year-end number at R10.3 billion. UK-based mobileSquared has it at R11.92, while Gartner sees worldwide ad revenue at R27.7 billion. No matter how you measure it, mobile ad revenue is going up.

R15.96 billion in iOS and Android game revenue. Gaming activity has been moving from dedicated game consoles to iPhone and Android devices, and the app analytics firm Flurry sees the revenue following.

R18.48 billion on ringtones and ringbacks. Yes, people still are spending on personalized services like ringtones and ringbacks and will have spent more than R16.8 billion on them this year, says research firm Gartner.

R21 billion in mobile revenue to Google. The mobile run rate at Google has gone from R8.4 billion last year to R21 billion this year, according to Google CEO Larry Page. It may help that Android Market jumped to more than 500,000 apps, according to the research firm Research2Guidance.

R31 billion revenue from premium mobile app downloads. With more than 18 billion apps being downloaded this year, they can’t all be free. Aanalyst firm Ovum pegs the paid-for apps market at almost R33.6 billion, double last year.

R45.36 billion in mobile coupons. That’s the value of the mobile coupons redeemed by customers globally, according to Juniper Research. Future coupon projections are stratospheric.

R50.4 billion in mobile commerce. While still a small base of overall transaction volume and a small percent of all sales, it continues to grow, says Forrester Research.

R84 billion on mobile retail campaigns. There is some overlap in the Juniper Research numbers here because the overall mobile spend by marketers also includes mobile coupons, but still not an insignificant number.

For overall context, the amount of total global mobile payments for digital and physical goods this year is R2 trillion, says Juniper Research. This includes the total value of mobile payments for digital and physical goods, money transfers and NFC (near field communications).

These are very big numbers and help to show how big the mobile market will be in 2012.

Reference:http://www.mediapost.com/publications/article/162804/the-third-screen-the-money-in-mobile.html