Smartphone Early Adopters Handset Market Share 2011 to 2012 South Africa

Stats from Vodacom network showing a comparison between top mobile Operating systems for smart phones(Blackberry, Android, iOS)

With a the growing awareness that mobile has, retailers are starting to adopt mobile marketing more rapidly.

From Ads to promotions, mobile marketing via vouchers is one of the most targetted methods. With rich consumer information, you can personalise and create further relevancy, which in effect will allow you to influence their purchasing choices.

Here is a white paper from First Data showing how the tracking of mobile vouchers displays their true value.

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How big is the Mobile Market, and where will it be in three to five years from now.

Here is a bunch of research from various sources for year end 2011 giving a good indication for how big the market will be in 2012.
Note: I converted to Rands from Dollars at R8.4:$1.

1. Mobile advertising in Europe:R2.2 billion

2. Mobile app advertising:R8.4 billion

3. Mobile ad revenue. eMarketers “R10.3 billion”, mobileSquared “R11.92 billion”,Gartner “R27.7 billion”

4. iOS and Android game revenue: R15.96 billion

5. Ringtones and ringbacks:R18.48 billion

6. Mobile revenue to Google:R21 billion

7. Premium mobile app downloads:R31 billion

8. Mobile coupons:R45.36 billion

9. Mobile commerce:R50.4 billion

10. Mobile retail campaigns:R84 billion

11. Total global mobile payments:R2 trillion

•R2.2 trillion in mobile advertising in Europe. This is being led by the UK, Spain, Italy, Germany and France, according to UK-based research firm mobileSquared, and ahead of earlier projections due to increasing smartphone adoption.

•R8.4 billion in mobile app advertising. With worldwide mobile app downloads soaring, in-app advertising revenue will reach R8.4 billion, says Berg Insight. (App Store revenue last year was almost R16.8 billion.)

•R10 billion mobile ad revenue. For the U.S., eMarketers pegs the year-end number at R10.3 billion. UK-based mobileSquared has it at R11.92, while Gartner sees worldwide ad revenue at R27.7 billion. No matter how you measure it, mobile ad revenue is going up.

•R15.96 billion in iOS and Android game revenue. Gaming activity has been moving from dedicated game consoles to iPhone and Android devices, and the app analytics firm Flurry sees the revenue following.

•R18.48 billion on ringtones and ringbacks. Yes, people still are spending on personalized services like ringtones and ringbacks and will have spent more than R16.8 billion on them this year, says research firm Gartner.

•R21 billion in mobile revenue to Google. The mobile run rate at Google has gone from R8.4 billion last year to R21 billion this year, according to Google CEO Larry Page. It may help that Android Market jumped to more than 500,000 apps, according to the research firm Research2Guidance.

• R31 billion revenue from premium mobile app downloads. With more than 18 billion apps being downloaded this year, they can’t all be free. Aanalyst firm Ovum pegs the paid-for apps market at almost R33.6 billion, double last year.

•R45.36 billion in mobile coupons. That’s the value of the mobile coupons redeemed by customers globally, according to Juniper Research. Future coupon projections are stratospheric.

•R50.4 billion in mobile commerce. While still a small base of overall transaction volume and a small percent of all sales, it continues to grow, says Forrester Research.

•R84 billion on mobile retail campaigns. There is some overlap in the Juniper Research numbers here because the overall mobile spend by marketers also includes mobile coupons, but still not an insignificant number.

For overall context, the amount of total global mobile payments for digital and physical goods this year is R2 trillion, says Juniper Research. This includes the total value of mobile payments for digital and physical goods, money transfers and NFC (near field communications).

These are very big numbers and help to show how big the mobile market will be in 2012.

Reference:http://www.mediapost.com/publications/article/162804/the-third-screen-the-money-in-mobile.html