Your customers are all moving to mobile. It’s time to learn about Mobile App Marketing, App Retention, and Building Real Customer Relationships!
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This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.
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From Ads to promotions, mobile marketing via vouchers is one of the most targetted methods. With rich consumer information, you can personalise and create further relevancy, which in effect will allow you to influence their purchasing choices.
Here is a white paper from First Data showing how the tracking of mobile vouchers displays their true value.
Here is a bunch of research from various sources for year end 2011 giving a good indication for how big the market will be in 2012.
Note: I converted to Rands from Dollars at R8.4:$1.
•R2.2 trillion in mobile advertising in Europe. This is being led by the UK, Spain, Italy, Germany and France, according to UK-based research firm mobileSquared, and ahead of earlier projections due to increasing smartphone adoption.
•R8.4 billion in mobile app advertising. With worldwide mobile app downloads soaring, in-app advertising revenue will reach R8.4 billion, says Berg Insight. (App Store revenue last year was almost R16.8 billion.)
•R10 billion mobile ad revenue. For the U.S., eMarketers pegs the year-end number at R10.3 billion. UK-based mobileSquared has it at R11.92, while Gartner sees worldwide ad revenue at R27.7 billion. No matter how you measure it, mobile ad revenue is going up.
•R15.96 billion in iOS and Android game revenue. Gaming activity has been moving from dedicated game consoles to iPhone and Android devices, and the app analytics firm Flurry sees the revenue following.
•R18.48 billion on ringtones and ringbacks. Yes, people still are spending on personalized services like ringtones and ringbacks and will have spent more than R16.8 billion on them this year, says research firm Gartner.
•R21 billion in mobile revenue to Google. The mobile run rate at Google has gone from R8.4 billion last year to R21 billion this year, according to Google CEO Larry Page. It may help that Android Market jumped to more than 500,000 apps, according to the research firm Research2Guidance.
• R31 billion revenue from premium mobile app downloads. With more than 18 billion apps being downloaded this year, they can’t all be free. Aanalyst firm Ovum pegs the paid-for apps market at almost R33.6 billion, double last year.
•R45.36 billion in mobile coupons. That’s the value of the mobile coupons redeemed by customers globally, according to Juniper Research. Future coupon projections are stratospheric.
•R50.4 billion in mobile commerce. While still a small base of overall transaction volume and a small percent of all sales, it continues to grow, says Forrester Research.
•R84 billion on mobile retail campaigns. There is some overlap in the Juniper Research numbers here because the overall mobile spend by marketers also includes mobile coupons, but still not an insignificant number.
For overall context, the amount of total global mobile payments for digital and physical goods this year is R2 trillion, says Juniper Research. This includes the total value of mobile payments for digital and physical goods, money transfers and NFC (near field communications).
These are very big numbers and help to show how big the mobile market will be in 2012.